Lesson 20 – Facebook Ads Training (Video 2)

Posted on May 14, 2012 by Yuri

Here’s the next video in our Facebook Ads Training series…

If you missed the first one, you can watch it here.

Now, on to today’s training video.

Posted in Facebook Ads | 2 Comments

Lesson 19 – Facebook Ads Training (Video 1)

Posted on May 7, 2012 by Yuri

Hey everyone, I know it’s been a while but I’m back with some awesome new training videos for you.

In this series of videos, I’ll be sharing the EXACT strategy I’ve been using with Facebook ads to generate a 60% ROI for our Eating for Energy program.

This is the first video in a series of many training videos to come.

If you have any questions about facebook advertising let me know in the comments.

Enjoy…

Here is the Raw Food 101 squeeze page we’ve been using to drive our FB ads to.

This page will likely be updated in the future as we continue to split test and improve optin rates. To date, it’s given us a 30% optin rate on cold FB traffic. Not bad.

Yuri

PS. Even if you’re not currently promoting Eating for Energy, you will still get a lot out this video.

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Lesson 18 – Site Reviews: What To Do And NOT To Do On Your Site

Posted on September 27, 2011 by Yuri

I thought putting together a video showing you what some websites are doing well and not so well would help you out with your own site and affiliate marketing efforts.

So, here you go…

Let me know if you have any questions or if you’d like me to do more of these types of “reviews”.

Posted in Blogging | Tagged | 2 Comments

Lesson 17 – The Importance of GREAT Content

Posted on September 19, 2011 by Yuri

Over the last few months, we’ve been using a lot of free reports and content-rich webinars to educate our list before even offering them anything to buy.

And this strategy has been working like gangbusters.

And I believe you should be doing the same – or at least something similar.

Why?

Because it boils down to the fact that ONLINE people will not buy something until they know, like, and trust you.

And, if you’re promoting our programs, then they’ll need time to know, like, and trust me as well.

That’s why it’s very important to “warm” your prospects with great content (from yours truly or your own).

And the best part is that most of our programs offer brandable PDF reports that you can plug and play into your existing website or email marketing campaigns.

But, you don’t necessarily need to use free reports or even webinars to give your visitors and lists great content.

I would actually recommend starting by writing your own unique and highly-valuable content on your blog.

Doing so, will give your blog more authority and reason to be revisited as well as giving your own unique spin on any particular program of ours that you’re promoting.

And I believe that’s what we all want.

There’s so much garbage on the web. People can find all the information they need – as long as they’re willing to surf around forever for it.

But if you can step in and educate them along with giving your own unique perspective, then that’s where the real value is.

Yes, we have “copy and paste” articles that you can use on your site BUT…

I still firmly believe that you need to create your own content even if it’s just once per week.

And when writing your content, remember this…

- The longer the better (1000 words or more is ideal)

- Embed video in your post (to increase the time visitors stay on your site). If you want you can use any of the videos from my youtube account.

- Don’t overdo the affiliate links (1-2 per post is fine but make sure you’re also linking internally within your own site for added SEO benefit)

To sum everything up…

Good content is an important part of your affiliate success because it builds TRUST and authority with your readers.

Once you have that, then you will have more influence.

Thus, sending them an email recommending one of our programs becomes a no-brainer for them to take action on because they know, like, and trust you.

Plus, by that point, they might also know me and my programs and feel more comfortable making a purchase.

Remember this…

Purchasing online is a bit different from buying face-to-face.

It’s much easier for someone to invest $100 to hire a personal trainer for just one hour (in person) then it is to buy some random fitness program online for the same price.

Why is that?

I’ll leave that one with you but the answers are already in this lesson.

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Lesson 16 – SEO Interview with Rick Porter

Posted on August 14, 2011 by Yuri

The other day I interrogated my good friend and SEO expert, Rick Porter.

And he gladly divulged many SEO secrets that I know will help you out, including numerous SEO tools and software that will help you get more backlinks to your site (see those below as well).

Listen to the interview here:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

[Click here to download the interview]


Rick’s recommended SEO resources…

For masking your affiliate links:

- gocodes (wordpress plugin – free)

- ghosturl (wordpress plugin – $47)

For Building BACKLINKS

articlemarketingrobot.com (on Clickbank – $97)

thebestspinner.com

magicsubmitter.com (on Clickbank – $77/month)

senuke.com – ($147/month)

Hope this helps you out!

Yuri

Posted in Backlinks, Blogging, SEO | Tagged , | Leave a comment

Lesson 15 – Playing Google’s Game

Posted on July 21, 2011 by Yuri

Last week, I told you about the new SEO strategy were taking with all of our sites. And in this week’s lesson I want to expand on a few points and show you how we’ve been doing.

First off, I’m happy to say that after ONLY 1 week, we occupy the #1 ranking “cleansing diet” – a very competitive keyword. Here’s a screenshot to show you :

Now, eventhough we have the top ranking, we still have to see if “cleansing diet” converts to sales better than other keywords, and thus, whether we should continue focusing on it. Time will tell.

But having the top ranking in Google makes a massive difference in how much traffic you get. In fact, I believe it’s something like 60% of all clicks go to the website that is ranked first. Pretty powerful indeed.

Here’s another screenshot showing you how this particular blog post (now that it’s in pole position) has impacted our traffic:

The upward spike, as you can probably tell, occurred once we secured the top position a few days ago.

So far, our cleanse optins have DOUBLED and we’re starting to see some new sales trickle in from this SEO work.

Overall, this has been the biggest “ah ha” that we’ve had in our business in some time.

Playing Google’s Game

Why has our SEO strategy worked so well?

I’ll give you a few reasons:

#1 –  The main blog post that we’re trying to rank at the top of Google is EXCELLENT quality, tightly focused on a specific keyword phrase, usually includes a relevant video, and is about 1000+ words in length.

As my SEO expert Rick Porter said, Google LONGER content over shorter content, even if doesn’t have as many backlinks.

Interesting.

#2 – We get a LOT of backlinks not only to that one blog post but also to the supporting blog posts in that specific “mini blog net” (like I showed you last week). This is where I have Rick to thanks since he generates so many valuable links back to our sites.

#3 – Our “mini blog network” includes 4-5 posts that are tightly focused around a central keyword phrase (like “cleansing diet”) and link together in a very strategic fashion so that each post passes on its “link juice” to the next post, our main ranking post, and our sales page.

Essentially what Google is forcing ALL of us to do is create GREAT content that is RELEVANT to the topic we’re discussing.

Sometimes Google can be a pain in the butt but if you think about from a web surfer’s perspective, they only want excellent information related to what they’re searching for.

So with this information and new strategy, get out there and kick some butt!

Posted in Backlinks, Blogging, Keywords, SEO | Tagged , , , , | Leave a comment

Lesson 14 – New and Powerful SEO Strategy for Your Site

Posted on July 12, 2011 by Yuri

The other week, I told you about a new site that we’re developing to increase our exposure in the raw food diet niche since our eatingforenergy.ca has been in the Google sandbox. You can see it here:

http://www.rawfooddietenergy.com

And today, I want to share a slightly new and revised SEO strategy I’m using thanks to the brains of my SEO wiz, Rick Porter.

We will also be using this strategy on ALL of our blogs/sites for our major keywords and I would suggest that you do the same.

Why?

Because Google is a bit of dictatorship and when they make changes you better be up to speed otherwise your site could literally disappear.

As of this writing, Google wants to see the following:

1. Unique and fresh content

2. Content (not ads or banners) “above the fold”

3. Activity on your site (ie. weekly content at the minimum, comments, FB shares, etc…)

And obviously LINKS pointing back to your site with relevant anchor text.

Because of the above, using a wordpress blog is a highly recommended. Just make sure you upgrade wordpress and plugins to the most up-to-date version otherwise you’ll be vulnerable to hackers.

Anyways, let’s get to the goods…

Our SEO strategy essentially boils down to this:

1. Create a highly optimized blog post for ONE main keyword,

2. Create 4-5 supporting blog posts optimized for related long tail keywords to the main post,

3. Link each of the “sub blog posts” so that they all pass their link juice onto the next.

4. Within each blog post have ONE link to to your offer (sales page), ONE link to one of the related sub-blog posts, and ONE link to the main blog post for that main keyword.

I’ve attached a diagram to show you how this all this all works. In this picture, I’m using the keyword “cleansing diet” for our TotalWellnessCleanse.com site.

Once you’ve created your “mini-network” of highly optimized blog posts then you’ll want to drive links back to EACH of those blog posts using the anchor text related to each respective post.

So for a blog post with the URL www.yoursite.com/cleansing-diet-tips/ (as an example) you’d want links pointing back to your site with the anchor text “cleansing diet tips”.

Got it?

In the long run, this strategy is by far the most sustainable and successful method of ranking your site (and it’s pages) high in the search engines.

In fact, Rick showed me how he got ALL 10 listings on the 1st page of Google for one of his niche’s using the strategy. That’s crazy!

So let’s get to work!

Thanks again for all your help in spreading our programs to the masses. Together we WILL reach 10 million people by 2018.

Posted in Blogging, SEO | Tagged , | 1 Comment

Lesson 13 – The Easiest Way to Influence Your Readers

Posted on June 27, 2011 by Yuri

Last week, I had 4 great strategy calls with 4 of our affiliates.

During those calls, I realized one really important thing…

Something that I told ALL of them to start doing (or do more of) in order to really influence their readers and followers.

Want to know what it is?

I’ll tell you in just a second but first…

This special “tactic” should be used on your blog, in your emails, and in your overall communication strategy with those that follow your advice.

And it is…

USE YOUR PERSONAL STORY!

I think the need for this is even more important nowadays considering all the generic blogs and non-emotional content out on the internet.

No one connects with that junk.

If you want to people to come back to your blog and share it with others and want to be able to connect with your list much more effectively then you need to spill the beans.

Tell people about YOU…

Tell them about your struggles and challenges…

Show them that you’re a REAL person and not just some robot who is putting up simple facts and boring reviews.

The internet is full of junk and you need to separate yourself from the herd.

And the only that separates YOU from the rest is…

YOU!

Here are some ideas to help you build your personal story into your marketing strategy:

  • Have a “story” page (not an “about” page) on your blog where you narrate your own journey, struggles, and how you finally found the solution (ie. one of our programs).
  • Create occasional blog posts or emails relating to everyday experiences in your life where again you show people that you are real and can relate to their challenges.
  • Post your own videos on your blog showing people your true personality. You’ll be amazed at how powerful video is for bonding and building trust with your audience.
  • Talk about what you had for dinner last night, what your workouts look like, your personal weight loss journey, etc… Essentially, use your blog as your online journal.

Again, these are just suggestions and you don’t have to use them but I can tell you that you’ll get more comments on your blog posts and involve your audience to a much greater degree than simply posting “blah, blah, blah” content.

The end result…

You’ll have an easier time INFLUENCING and PERSUADING your followers when it’s time to tell them to buy one of our programs.

 

Posted in Blogging, Email Marketing | Tagged , , | Leave a comment

Lesson 12 – From Scratch to Blogging Profits

Posted on June 21, 2011 by Yuri

A few months ago, most of our sites were hit by a hacker. Thankfully, nothing really bad happened other than having all of our sites punished by Google for having thousands of pages of hacker-created duplicate content.

We’ve worked hard with a great team from wewatchyourwebsite.com and have cleaned everything out but now, our most profitable site – EatingforEnergy.ca – is still way off the radar.

Just type “Eating for Energy” into Google and good luck finding our site (or blog) within the first 6 pages of Google.

The frustrating part is that our site WAS ranked in the top 3 spots in Google for a our major keywords, bringing us several thousand visitors (and thus sales) per day…

Today, we’re lucky if we get 20 visitors organically! That’s right – just 20.

So after talking about this at length with my SEO expert, Rick Porter, he suggested I just set up a new site (worpdress-based) in the raw food diet niche and we start driving links to that site.

He figured, based on the competition with the raw food diet niche, we could have this site on page 1 of Google within 30-45 days.

I’m game!

So that’s I’m doing. In fact, we’ve already set up the new site which you can see at http://www.rawfooddietenergy.com

I would suggest that you occasionally check in to see what we’re doing to get this site ranked on page 1 in just a few short weeks.

In a nutshell, here’s our game plan (and feel free to use this as well on your own site):

1. Create a tightly-targeted domain around “raw food diet” with a .com URL that is based on a wordpress platform

Google prefers .com vs. .net or .org, etc… and favours wordpress-based sites because they are more dynamic than static sites.

2. Add good original content to the site at least ONCE per week.

This basically means adding a 400+ word post (with video is bonus) to the blog once per week keeping the topic tightly focused on the major keyword we want to rank for.

Within each post be sure to follow these 6 golden on-page SEO rules.

3. Start building links back to the site (naturally and progressively)

This is where I let Rick work his magic. I’ve spent a lot of time in the past driving links back to my sites but since working with Rick Porter, he’s taking our sites to a new level.

I basically give him my keywords and related URLs and he works his magic.

I really can’t thank Rick enough for the great work he continues to do for us.

4. Never give up!

The great part about SEO is that you can really achieve amazing things with consistent effort and the right tools. The bad news is that it’s a never ending race. Take your foot off the gas pedal for a few weeks and you’ll fall in the search engines.

That’s just the way it goes.

But I would much rather focus my time and energy on building great sites that rank amazingly well organically simply because it kicks PPC in the nuts for conversions!

Visitors from organic searches are much more likely to take action than those coming through a paid ad – it’s been shown time and time again.

So there you go.

I hope these 4 simple steps can give you some more insight into how to get your site up and running (or optimized) to start ranking higher.

 

Posted in Blogging, SEO | Tagged , | 5 Comments

Lesson 11 – Blog Commenting Made Easy

Posted on June 6, 2011 by Yuri

Hey guys,

I’ve got an awesomely powerful AND simple trick that you can use to find the most appropriates blogs on which to comment.

But first, why should you comment on other blogs?

Here are few good reasons:

1. It can give you life-long backlinks to your site (or our site via your affiliate link).

2. It’s a great way to connect with other blogs in the industry

3. It’s easy to do and can takes a couple minutes (or longer if you want) per week.

4. It’s a FREE way to get a lot of backlinks to your site (or ours)

Now here’s the simple trick.

In order to find relevant blogs that have a comment box that will enable you to leave a comment with your URL + anchor text you could spend a lot of time trying the right ones.

Unless you use this simple formula. Here we go…

STEP #1 – In the Google search bar enter the following:

“post a comment” -”comments closed” -”you must be logged in” “keyword here” “powered by wordpress”

STEP #2 – replace “keyword here” with the actual keyword for which you want to find related blogs.

For instance, you might use the keyword “cleanse” if you’re trying to target blogs that deal with cleansing and detox.  A perfect fit for our Total Wellness Cleanse program.

STEP #3 – Now that Google has given you the relevant blogs, you just have to go through each one and leave your comments.

Make sure your comments actually add value to the conversation.

Also, although ideally it would be great if in the NAME field you could use your “anchor text” (for SEO purposes) most blog owners (myself included) will delete comments from people who leave ridiculous names like “NYC personal trainer”.

Is that really your name? I don’t think so. Trash!

So just put your real name (or pen name) in the NAME field and enter your desired URL in the WEBSITE field before you enter your comment.

If you’re lucky, you might even be able to add your website URL or affiliate link in the actual comment box, if that blog doesn’t moderate its comments.

Try it and see.

 

Posted in Backlinks, Blogging, SEO | 3 Comments