Last week, I told you about the new SEO strategy were taking with all of our sites. And in this week’s lesson I want to expand on a few points and show you how we’ve been doing.
First off, I’m happy to say that after ONLY 1 week, we occupy the #1 ranking “cleansing diet” – a very competitive keyword. Here’s a screenshot to show you :
Now, eventhough we have the top ranking, we still have to see if “cleansing diet” converts to sales better than other keywords, and thus, whether we should continue focusing on it. Time will tell.
But having the top ranking in Google makes a massive difference in how much traffic you get. In fact, I believe it’s something like 60% of all clicks go to the website that is ranked first. Pretty powerful indeed.
Here’s another screenshot showing you how this particular blog post (now that it’s in pole position) has impacted our traffic:
The upward spike, as you can probably tell, occurred once we secured the top position a few days ago.
So far, our cleanse optins have DOUBLED and we’re starting to see some new sales trickle in from this SEO work.
Overall, this has been the biggest “ah ha” that we’ve had in our business in some time.
Playing Google’s Game
Why has our SEO strategy worked so well?
I’ll give you a few reasons:
#1 – The main blog post that we’re trying to rank at the top of Google is EXCELLENT quality, tightly focused on a specific keyword phrase, usually includes a relevant video, and is about 1000+ words in length.
As my SEO expert Rick Porter said, Google LONGER content over shorter content, even if doesn’t have as many backlinks.
#2 – We get a LOT of backlinks not only to that one blog post but also to the supporting blog posts in that specific “mini blog net” (like I showed you last week). This is where I have Rick to thanks since he generates so many valuable links back to our sites.
#3 – Our “mini blog network” includes 4-5 posts that are tightly focused around a central keyword phrase (like “cleansing diet”) and link together in a very strategic fashion so that each post passes on its “link juice” to the next post, our main ranking post, and our sales page.
Essentially what Google is forcing ALL of us to do is create GREAT content that is RELEVANT to the topic we’re discussing.
Sometimes Google can be a pain in the butt but if you think about from a web surfer’s perspective, they only want excellent information related to what they’re searching for.
So with this information and new strategy, get out there and kick some butt!